10th Annual Game Marketing Awards Winners Announced

Activision’s Jonathan Anastas Named Co-Chair of Game Marketing Summit

SAN FRANCISCO and FRAMINGHAM, Mass., April 23, 2015 /PRNewswire/ — The Game Marketing Awards® (GMA), the first and only U.S. program that honors the finest work created by marketing and creative professionals in the video game community, announced the winners for its 10th annual awards celebrating best practices in marketing, promotion and advertising for the interactive game and entertainment community.  Presented by GMS sponsor, visual identity and motion graphics partner, Ayzenberg, GMA winners include Ubisoft, 2K, Ant Farm, Heat, AKQA, Microsoft Xbox, Activision and Edelman.

“On behalf of the GMS Board of Governors and IDG World Expo, we offer our sincere congratulations to the 2015 Game Marketing Award winners,” said Mary Dolaher, Chief Executive Officer of IDG World Expo, owner of the Game Marketing Summit.  “Every year game marketers astonish us with their incredible creativity and technical achievements, and their ability to reach a unique audience that is continually evolving. These marketers are truly the visionaries in their field, and we are proud to recognize them and to put their work in the spotlight for others to see.”

In addition to the GMA winners, IDG World Expo announced that Jonathan Anastas, Vice President of Global Brand Marketing and Head of Digital & Social Media at Activision has been named Co-Chair of the Game Marketing Board of Governors for GMS.  In this role, he will preside over the Board of Directors, the governing body of the Game Marketing Summit that oversees key organizational activities.  Jonathan will serve alongside fellow co-chair Kym Nelson, Senior Vice President of West Coast Sales at Twitch.

“We are thrilled to welcome Jonathan Anastas to the GMS Board of Governors,” said Marci Yamaguchi Hughes, General Manager of the Game Marketing Summit.  “Jonathan has been incredibly supportive of GMS, and has extensive experience in helping to create some of the industry’s most important games and marketing initiatives. We know that his leadership will prove invaluable in the months to come.”

GMA winners were selected by a jury of world-class interactive entertainment marketing leaders, with honorees announced at a special ceremony immediately following the 2015 Game Marketing Summit® (GMS), which took place yesterday, April 22nd, in San Francisco at the Yerba Buena Center for the Arts. A partial list of winners of the 10th Annual Game Marketing Awards includes:

Game Marketing Agency of the Year
Ant Farm

Game Marketing Team of the Year

Outstanding TV or Theatrical Ad
Heat – Titanfall “Shadow”

Outstanding Overall Marketing Campaign of the Year
Ubisoft – Watch Dogs

Outstanding Marketing – Free to Play
Sony Online Entertainment – PlanetSide 2

Best Overall Advertising Campaign
Xbox – Forza Horizon 2

Best Use of Influencers Integration
Ubisoft – Just Dance 2015 & Tyler Oakley

Best Game Footage Trailer
Ant Farm – Call of Duty: Advanced Warfare – Reveal

Outstanding Promotional Trailer
Ubisoft – Assassin’s Creed Unity E3 Trailer – Lorde CG Video

Outstanding Promotional Trailer – Mobile Games
Kabam Inc – Marvel Contest of Champions New York Comic-Con Trailer

Best Key Art
2K – Sid Meier’s Civilization: Beyond Earth

Best Website for a Product
Ubisoft & AKQA – Watch Dogs Digital Show

Best Limited Edition, Special Edition or Collector’s Edition
PETROL & Activision – Destiny Ghost Edition

Best Product Logo
Team One & 2K – Evolve Logo

Standout Outdoor Advertising
Blizzard Entertainment – Gorehowl Cab

Thinking Outside of the Box
Heat & Grow – GIFerator

For a complete list of winners or more information about the 10th Annual Game Marketing Awards, visit www.gamemarketingsummit.com/awards/winners.  Information is also available on Facebook https://www.facebook.com/GameMarketingSummit and Twitter at https://twitter.com/GameMarketers or use #GMS15.

About Game Marketing Summit

As the world’s largest interactive game marketing gathering, the Game Marketing Summit celebrates marketing excellence overall, while providing an all-inclusive forum for common thought, bond and community. Owned by IDG World Expo, GMS is a one-day event that brings together leading game industry marketing and brand executives to discuss, deliberate, debate and celebrate the issues, opportunities and successes driving the interactive entertainment industry, culminating with the Game Marketing Awards Show where top creative work produced by and for the video game marketing community is showcased and honored.

About IDG World Expo

IDG World Expo (http://www.idgworldexpo.com/) is an award-winning producer of tradeshows and events for professionals and consumers seeking world-class education, strategic business relationships, and access to industry-leading products, people, and services. IDG World Expo’s portfolio of conferences and events includes the MacIT® Conference, Electronic Entertainment Expo® (E3®), Digital Entertainment World (DEW), the Game Marketing Summit® (GMS), Anime Expo®, BlogHer, BlogHer Food, Techmanity, and Macworld Mobile. IDG World Expo is a business unit of IDG, the world’s leading technology media, research and event company.

Media Contacts:
Karina St. Jean | Amy Pandya
Rogers & Cowan
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