Winners Announced for 8th Annual Game Marketing Awards

SAN FRANCISCO and FRAMINGHAM, Mass. – April 18, 2013 – The Game Marketing Awards (GMA), owned by IDG World Expo and the first U.S. program established to honor the finest work created by game marketing professionals, today announced the winners for its eighth annual program. The GMAs celebrate the best practices in marketing, promotion and advertising for the video game and interactive entertainment community. GMA winners were announced at a special ceremony immediately following the 2013 Game Marketing Summit (GMS), which took place yesterday, April 17, in San Francisco at the Yerba Buena Center for the Arts.

“On behalf of the GMS Board of Governors and IDG World Expo, I want to congratulate each and every one of the 2013 GMA winners,” said Mary Dolaher, Chief Executive Officer of IDG World Expo, owner of the Game Marketing Summit.  “The GMAs are peer-judged awards, which make them unique and especially meaningful for recipients.  These honorees are truly the best of the best, and we applaud them and their remarkable contributions to the marketing and video game industries.”

A partial list of winners of the 8th Annual Game Marketing Awards include:

Agency of the Year

The Ant Farm

In-House Marketing Team of the Year


Outstanding Overall Marketing Campaign of the Year

Halo 4 – Microsoft Xbox

Standout Ad Campaign

Halo 4 – Microsoft Xbox

Outstanding Promotional Trailer

Just Dance 4 E3 Announcement Trailer – Buster

Best Game Footage Trailer

Borderlands 2 “Wimoweh” Trailer – g-NET, 2K, Gearbox

Best Live Action  Promotional Content

Angry Birds – “Launch TV:60” – Activision, The Ant Farm

Outstanding Overall Marketing Campaign – Mobile Games

The Simpsons Tapped Out – Electronic Arts

Best Use of Digital Media or Use of Digital Social Media Marketing

Halo 4 – AKQA

Most Effective Buzz Generating Tactic

Assassin’s Creed III: YouTube Influencer Campaign – Ubisoft

For a complete list of winners or more information about the 8th Annual Game Marketing Awards, visit

The Game Marketing Summit, formerly known as MI6, is the premier conference for video game marketers. GMS is a one-day, annual event that brings together leading industry marketing and brand executives to discuss, deliberate, debate and celebrate the issues, opportunities and successes driving the interactive entertainment industry.  This year’s GMS speakers included top video game marketers, developers and technology providers covering topics that ranged from eSports, reaching the Gen Y consumer, monetization, as well as emerging platforms. For more information, visit

About Game Marketing Summit

The Game Marketing Summit and Awards celebrates marketing excellence overall, while providing an all-inclusive forum for common thought, bond and community. For additional speaker information and details about the event, please visit

About IDG World Expo

IDG World Expo ( is a leading producer of tradeshows and events for professionals and consumers seeking world-class education, strategic business relationships, and access to industry-leading products and services. IDG World Expo’s portfolio of conferences and events includes Macworld / iWorld, the MacIT® Conference, the Electronic Entertainment Expo® (E3®), Anime Expo®, The Game Marketing Summit, Enterprise MobileNext (mNext), and Macworld Mobile. IDG World Expo is a business unit of IDG, the world’s leading technology media, research and event company.


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