Staff Profiles


Mary Dolaher is Chief Executive Officer of IDG World Expo, recognized worldwide as a leader in exhibition management, producing more than 750 globally branded conferences and events in 55 countries. In this role, she leads IDG World Expo’s broad suite of industry-leading expo events including E3, Digital Entertainment World (DEW), Anime Expo, KCON, Agenda, CIO 100, IT Roadmap, and hundreds of custom events.   Additionally, Dolaher facilitates new business development, with a unique focus on creating market-leading events that feature dynamic year-round communities for attendees within each event industry.

Before joining IDG World Expo in 2006, Dolaher was Senior Vice President at the Entertainment Software Association (ESA), where she planned and managed the video game industry’s annual Electronic Entertainment Expo (E3), the world’s leading interactive entertainment event, from its launch.  E3 was ranked in the top 25 trade shows in the country, and drew over 70,000 attendees and 400 exhibitors. Prior to her 12 years heading E3, Dolaher was Director of Corporate Communications at IDG, where she managed communications functions for the chairman of the board.

Ms. Dolaher has been named to Expo’s top 20 Elite leaders in the trade show industry. Expo explained, “In the face of ever-higher stakes, these leaders have proven that they have the right stuff when it comes to expanding their shows, by using innovative, new ideas to reach the right audience, with the right message, at the right time. These 20 EXPO Elite leaders—representing a wide variety of types of shows—continue to assume new responsibilities and effortlessly, expertly drive growth.” Dolaher also earned a place on the BizBash list of most innovative people in the event industry. BizBash wrote, “Mary Dolaher is among the…professionals who stand out as the drivers behind groundbreaking, purpose-driven concepts that shape the way we think about events today.” In addition, Dolaher was honored by BtoB’s Media Business magazine as the first-ever “Top Innovator” in Events for her work on E3 Expo, was recognized by the Women’s Image Network as its inaugural Interactive Industry Achievement Honoree for her numerous contributions to the video game industry, and was selected as a delegate to the Fortune Most Powerful Women Summit.  Dolaher was several times named one of the top 25 people in the video game industry by Next Generation Magazine, and was the recipient of American Business Media’s inaugural Gertrude Crain award recognizing the achievements of the country’s leading female executives. In addition, she has been named as one of the 100 most influential people in the exhibition business by Tradeshow Week several times. The events that Dolaher runs have won numerous awards, including TradeShow Executive’s Gold 100 and “Greatest Show on Earth” awards, Expo Magazine’s Top 25-Fastest Growth Shows, multiple IAEE “Art of the Show” awards, Trade Show News Network’s “Top 250 Trade Shows”, and EVENTtech Event Technology awards.
Ms. Dolaher also serves on the Boards of the LA Inc. Advisory Committee and Extra Life, and works closely with Children’s Miracle Network, Make-A-Wish Foundation, and the National Micro-Loan Foundation.


Madeline Kruzel, Vice President and Brand Manager, E3 Expo, is a Certified Meeting Professional with more than 25 years in event and hospitality management. Kruzel is an industry leader, who has contributed to numerous high profile events including the Democratic National Convention, Travel Industry Association of America’s PowWow, the National Education Association convention, the Meeting Professional International-World Education Congress and targeted Emmy and Grammy Award events to name just a few. Most recently, Kruzel served as Vice President, Client Services at LA INC., The Los Angeles Convention and Visitors Bureau directing a team of dedicated event professionals in servicing and overseeing events convening in Los Angeles. Kruzel has also served as Director of Events at Universal Studios Hollywood where she oversaw all aspects of special event direction and production from studio premiers and media events to new product launches. Her leadership within the industry includes serving as International Chair of the Meeting Professionals International/MPI Professional Development Strategy Group as well as serving as International Board member of both MPI’s Research Committee and Brand Marketing Committee. Kruzel is a member of Meeting Professionals International and the International Association of Exhibitions & Events.


Donna Moschella, Senior Vice President, Finance & Administration, is responsible for overseeing finance, administration, legal, IT and facility operations. With over 20 years of financial management experience, Moschella brings financial expertise, operational skills and strategic planning leadership. Moschella joined IDG World Expo in 1998 as Finance Director and was appointed to Vice President Finance & Administration in 2002. Prior to joining IDG World Expo, Moschella held various financial positions at International Data Group, the parent company of IDG World Expo.


Carolyn Rauch, Senior Vice President, Strategic Communication & Event Development is responsible for strategic planning, development, and positioning of World Expo events. Rauch brings more than 25 years of experience to her position. She served for more than a decade as Senior Vice President of the Entertainment Software Association where she managed public relations for E3 as well as communications and research for the video game industry as a whole. Previously, Rauch was a vice president at Robinson Lake Sawyer Miller, a strategic communications firm specializing in the entertainment industry, where her clients included MTV, Nickelodeon, and Comcast. Rauch has also served as deputy national press secretary to U.S. Senator Bob Kerrey’s 1992 presidential campaign, deputy press secretary to former U.S. Senator and Senate Budget Committee Chairman Jim Sasser, and New Hampshire press secretary for former Governor Bruce Babbitt’s 1988 presidential campaign.