From concept to implementation, IDG World Expo’s team of event management professionals is dedicated to producing successful, results-driven events that address the ever-changing needs of both established and emerging markets. IDG World Expo’s experienced leadership team can help build events from the ground up, managing all aspects of an event from site selection to onsite management, and including everything in between.
Our events include an unparalleled mix of interactive exhibits from established as well as entrepreneurial suppliers demonstrating the newest solutions for their industry. Our customers trust us to deliver efficient lead generation platforms and opportunities for accelerating the outcomes of marketing and communications investments. We provide an environment to facilitate one-on-one meetings with key contacts making decisions on products or services. IDG World Expo’s sales team is expert in delivering solutions and services that best fit our clients’ needs.
Integrated marketing campaigns are necessary for the success of face-to-face events. Starting with an in-depth analysis of our audience, we develop a strategic marketing plan that includes event branding, creative design, collateral production and delivery, demand generation (direct mail, email and online campaigns), list selection, media relations, advertising, customized campaigns, and much more. IDG World Expo builds significant, cutting-edge communities for each of our events that feature Web 2.0 and social networking technologies that generate year-round event enthusiasm and customer loyalty. Committed to developing more strategic and cost effective ways to deliver attendees to events, IDG World Expo’s marketing team continually measures the success of all promotions. IDG World Expo’s Marketing Department has over 75 combined years of event marketing experience. Our staff has created and implemented campaigns for some of the biggest events in the industry as well as for targeted seminars and roadshows. Some of the audience recruitment campaigns we have conducted include Macworld, COMDEX, NetWorld + Interop, E3, Embedded Systems Conference, Supply Network Conference, electronicaUSA, TechTarget’s Security Media Group events, MacNetworker’s Retreat, SAASCON, and OSBC.
Our event management team is expert in all aspects of building and running large events. We oversee all logistical aspects of events including site selection, advance and onsite operations, registration, and housing while building and maintaining strong relationships with vendors, facilities, exhibitors and sponsors. IDG World Expo’s Event Operations Department has over 90 years of event operations experience. Our staff has managed some of the biggest events in the industry and some of the most intimate corporate gatherings. We’ve provided logistics for major tradeshows such as COMDEX, NetWorld + Interop, JavaOne, Macworld, LinuxWorld, and E3, and have played key roles on several high-profile projects including the 1996 Summer Olympics, the 1994 and 2004 Super Bowls, the World War II Memorial Dedication in Washington D.C., and former President William Jefferson Clinton’s Digital Divide Tour. Some of our more intimate corporate events include IBM Solutions, Digital ID World, OSBC, Spotfire Seminars, Life Is Good Pumpkin Festival as well as the Life Is Good Backyard Festival.
Conference content is crafted to deliver education, training and networking opportunities for attendees. Conference sessions are spread across a diverse yet integrated set of tracks that have been fully researched and developed to ensure content is in sync with the priorities of both attendees and the industry. Throughout our events the focus is on accessibility to demonstrations, flexible learning and intensive education that goes well beyond what’s available in the office, on the Web or in the classroom. From Birds-of-a-Feather meetings that allow attendees to network with their peers to exciting keynote presentations that enable attendees to hear from industry leaders, our content development team is expert in providing a holistic learning experience.
Virtual Event Production
Virtual events are an effective and resource leveraged communication tool for local, national and international reach. Companies are using Virtual Events for a variety of corporate communication programs such as sales meetings, trainings, product introductions and community building. IDG World Expo can manage all aspects of your virtual event program from content design, production and delivery, to attendee marketing, event website development, exhibitor, sponsor sales and relations, metrics tracking and technical delivery. We also offer a variety of value added services to integrate virtual event platforms with your corporate web presence and customer acquisition programs. Talk to us today about creating a virtual event that will bring your message to your constituents effectively and with impact.