The Cost-Effective and Efficient Marketing Advantage
IDG World Expo is a leading producer of tradeshows and events for professionals and consumers seeking world-class education, strategic business relationships, and access to industry-leading products and services. According to the Center for Exhibition Industry Research (CEIR), face-to-face interaction continues to have significant value and importance when it comes to delivering on a company’s marketing plan. With thousands of opportunities to capture highly targeted leads, working with IDG World Expo is a cost-effective and efficient marketing tool. Recent statistics from the CEIR report:
- 62.9% of marketers indicated in-person events are considered the best tactic to generate qualified leads.**
- 60.9% of marketers considered face-to-face exhibiting as the best means to effectively build brand image.**
Cost to Make a First Face-to-Face Contact with a Potential Customer:*
- With an Exhibition Lead: $215
- Without an Exhibition Lead: $1,039
Cost to Identify a Potential Customer:*
- With an Exhibition Lead: $215
- Without an Exhibition Lead: $443
Cost to Close a Sale:*
- With an Exhibition Lead: $2,307
- Without an Exhibition Lead: $3,102
In-person events can boost purchase intent as high as 52%…nearly half of attendees felt they had an emotional connection with the brand after interacting with it at a trade show. Brandweek, “Study: Purchase Intent Grows With Each Event,” citing 2008 Advertising Research Foundation report.
* According to CEIR Research
** According to Forrester Consulting Services for American Business Media