PROMAXBDA AND IDG WORLD EXPO ANNOUNCE NEW OWNERSHIP FOR GAME MARKETING SUMMIT
Los Angeles, CA and Framingham, MA – September 27, 2012 – PromaxBDA, the leading global association for marketing professionals in the entertainment and electronic media, and IDG World Expo, a leading producer of tradeshows and events, announced today that IDG World Expo will take ownership of the Game Marketing Summit starting immediately. The Game Marketing Summit, formerly MI6, is the only full-day event that brings together the leading industry marketing and brand executives for discussion, deliberation, debate and celebration around the issues, opportunities and successes in the interactive entertainment industry.
“PromaxBDA is extremely proud of building the Game Marketing Summit and Awards into the preeminent event for game marketing executives and the industry,” Said Jonathan Block-Verk, CEO and President, PromaxBDA International. “There is no company more appropriate, capable and supportive of the global gaming industry than IDG World Expo and the entire community is excited to see them take this event to the next level.”
Starting immediately IDG World Expo will take on all event production and management of all aspects of the event including content, promotion and execution. PromaxBDA will continue to manage the back end of the awards competition through their proprietary software system working closely with IDG to synchronize all efforts. As in past years, the 2013 Game Marketing Summit will be held in San Francisco in the Spring. Details will be announced shortly.
“IDG World Expo is thrilled to have the opportunity to work with the game marketing community to continue to build on the great success that PromaxBDA and other supporters have brought to the Game Marketing Summit,’ said Mary Dolaher, IDG World Expo Chief Executive Officer. “Game marketers know that there’s no marketing like game marketing, and having an event dedicated to this professional specialty is crucial. We are thrilled to be a part of this vibrant and important conference, and are looking forward to working with the community to develop it further in the coming years.”
“What an exciting time for the Game Marketing Summit and the gaming community. IDG World Expo has the resources and expertise to continue the natural evolution of this event, and I look forward to working with them on the continued growth and success of this seminal event for our industry,” said Peter Moore, COO, Electronic Arts.
About The Game Marketing Summit and Awards
The Game Marketing Summit and Awards celebrates marketing excellence overall, while
providing an all-inclusive forum for common thought, bond and community. For additional speaker information and details about the event, please visit www.gamemarketingsummit.com.
About IDG World Expo
IDG World Expo (www.idgworldexpo.com) is a leading producer of tradeshows and events for professionals and consumers seeking world-class education, strategic business relationships, and access to industry-leading products and services. IDG World Expo’s portfolio of conferences and events includes Macworld / iWorld, the MacIT® Conference, the Electronic Entertainment Expo® (E3®), Anime Expo®, The Game Marketing Summit, Enterprise MobileNext (mNext), and Macworld Mobile. IDG World Expo is a business unit of IDG, the world’s leading technology media, research and event company.
PromaxBDA leads the global community of those passionately engaged in the marketing of television and video content on all platforms, inspiring creativity, driving innovation and honoring excellence. The association represents more than 10,000 companies and individuals at every major media organization, marketing agency, research company, strategic and creative vendor and technology provider and is considered to be the leading global resource for education, community, creative inspiration and career development in the media and media marketing sectors.
Drawn from more than 65 countries, and with conferences taking place in Europe, Arabia, United States, Asia, Australia, Africa, New Zealand, South America and the UK, PromaxBDA is a truly international organization uniting the individuals who are in the driver’s seat of the media marketing industry. Utilizing myriad platforms, outlets and technologies, PromaxBDA members are tasked with driving audiences and ratings to their networks, stations and content brands through effective and creative marketing strategies.
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Director, Marketing & Communications
Marci Yamaguchi Hughes
Game Marketing Summit